Power Tools System to Doubling Your Income as a Small Firm Lawyer!
- How to finally turn your "web traffic" into actual clients (perfect if you're wondering why you aren't getting more calls from your website!)
- What you can do in under 60 days to position yourself as THE GO-TO EXPERT IN YOUR PRACTICE AREA, practically eliminating competitors' ability to contend in the "war for new clients"
- 52 different, easy-to-access opportunities that are available to you RIGHT NOW to increase new client intakes by 40-140%!
- Offline marketing plans from three super successful members of Great Legal Marketing that you can "steal" and use in your practice
- EXACTLY how to generate leads with an irresistible offer NO MATTER THE MEDIA (website, print advertisements, direct mail, radio, television, etc.)
- Personal productivity blueprint to TRIPLE how much you get done every week, leaving more time for family, hobbies, or however else you want to spend your hours!
Brian Murphy is a small firm lawyer. He practices in South Carolina, handling personal injury cases.
He's a good lawyer; he serves his clients well.
But Brian had a problem...
In early 2015, he was dealing with a disappointing website. His other marketing was limited to a few pamphlets. Fortunately, Brian had a friend named Kenny Berger. To understand Brian's journey, we need to know a little bit about his pal, Kenny...
Kenny happens to be a South Carolina "PI guy" as well. Kenny once worked at a larger firm until he approached the partners and asked if he could try out a new way of marketing.
It was a brand new approach to marketing. He was confident it could help the practice get more clients. Surely the partners were interested in that!
They weren't. The partners shot down Kenny's ideas and told him "do good work and the clients will come." It's a refrain many lawyers hear from other lawyers, professors, and bar associations.
Kenny knew there was tremendous opportunity being ignored...
He decided to strike out on his own, opening the doors to his practice on January 11, 2011. He only had two offices in a shared space. And Kenny was "just 29 years old." Most would say he was too young, but Kenny's dad started his dental practice at 25, making Kenny the old dog in the race.
Kenny had a Secret Weapon on his side when he hung his shingle. He was prepared to start marketing using strategies he learned after answering an ad in a statewide lawyer publication.
The information he found grew his practice from Zero to multiple Six-Figures in just a couple years. The strategies were delivered to him as part of his new membership with Great Legal Marketing (that's us!).
To this day, Kenny is busy building a practice that both helps members of his South Carolina community and supports the lifestyle he wants to live. He doesn't live in debt or worry about making payroll.
Lucky for Brian, Kenny recommended that he check out Great Legal Marketing for himself.
Brian was smart enough to listen!
He ordered a system called "Power Tools for Lawyers" from Great Legal Marketing and activated a free trial membership. If nothing else, he could "test drive" the ideas.
Brian immediately knew he had found something... something that could change the trajectory of his life and his practice forever...
In less than a year, Brian's biggest problem went from "getting more cases" to "expanding his practice!"
And he did it as solo practitioner!
Pretty incredible, right?
You could find similar stories from Meliha Halpern, John Griffith, Robert Malove, Stuart Carpey, Max Meyers, Frances Wraback, Sonja Auon, Flor McCarthy, Nathan Leonardo, Alfonso Gambone, Sam Gaylord, Brenda Geiger, Andres Mejer, Julian Gomez, Joe Miller, Doug Jones, Mike Cardoza, Tim Semelroth, James Flexer, and many, many more...
Actually, you'll be well-served by forgetting most of what you've been taught about marketing so far!
When the average "marketing consultant" talks about small businesses, he or she is talking about a company with 50+ employees. That's not what you and I are used to. Most law firms have 10 or fewer employees and fewer than five lawyers practicing past its doors.
These consultants don't have the experience of building a business, much less a professional practice, from the ground up.
I started my own practice, BenGlassLaw, in 1995. Back then, "lawyer marketing" was still a pretty new concept. Most of it revolved around what you would put in the Yellow Pages (remember that?).
Back then, I was approached by a marketing group interested in creating a marketing campaign for me. It sounded glamorous.
I didn't know any better...
They brought me into their conference room for the Big Reveal. It was a scene straight out of AMC's Mad Men.
The ad was an image of David slaying Goliath. Talk about a cliche, right?!
Every part of this campaign was one big flop. Starting with the horrible presentation by a group of people who I had to better smarter than me. They were NOT
My own journey to marketing enlightenment had its own set of twists and turns. There were more failed attempts at more "brand awareness" ads. Lots of those (we've all been there, done that). But I wasn't ready to give up...
One day, I found an offer in my mailbox for a program called Magnetic Marketing by a man named Dan Kennedy. I wasn't certain what I was ordering, but the idea of "inbound marketing" that didn't require me to take a "used car salesman" approach intrigued me...
When the product arrived, I was perplexed. It was a collection of transcripts, samples, and cassette tapes (I'm starting to show my age here).
I nearly sent it back...
That would have been the most costly decision of my life.
Instead, I listened.
I learned. Took notes. Re-listened.
And I made changes. Soon, the phone was ringing constantly. I was setting more appointments than ever before. I was able to hire a new associate and new staff members. I had to just to keep up with the new clients!
I'll be honest. I'm not special. I don't have secret knowledge or a special degree.
I've failed A LOT. That's my greatest advantage. I failed my way to success.
And thanks to the bumps, bruises, and gashes I endured, you can learn from my mistakes. You'll be able to start far ahead of where I was!
PLUS Everyone Who Purchases Will Get a FREE Copy of The Ultimate Referral Letter!
This one, super-simple campaign with copy and paste templates has been surprising attorneys across the country with its effectiveness! You’ll see EXACTLY how to build a brand new network of referrals worth thousands or even tens of thousands of dollars to your practice… Just ask Joe Miller, Mike Cardoza, Brian Gillette, Mike Mastry, John Griffith, Walter Reaves, Scott Peterson, and all the other attorneys who have used this letter to generate new referrals!